Website Services

Build something new—or make an existing website work better.

Durham Digital Services helps small businesses and organizations create clear new websites, improve existing ones, and strengthen the visibility and functionality behind both.

Website Design · Website Improvement · Local & AI Visibility · Custom Tools

How to use this page

Choose the service path that matches the website situation.

Start fresh with a new website

Improve an existing website

Add local visibility foundations

Scope interactive features only when they help

Primary Website Services

Two main ways to make the website stronger.

Website Design is for creating something new. Website Improvement is for making an existing website clearer, easier to use, more visible, or more practical to maintain.

New Website Design

A clear website built around the business, audience, and next step.

  • New business and organization websites
  • Clear structure, messaging, and mobile-friendly layouts
  • Service and contact pathways that support customer inquiries
  • Practical scope with ownership of important website assets and accounts
  • Rebuilds when a clean new foundation is the right move

Website Improvement

Make the website you already have work better.

  • Focused fixes for broken pages, links, forms, or layouts
  • Content, navigation, mobile, and usability cleanup
  • Performance, SEO, local visibility, and AI search readiness foundations
  • Platform, hosting, migration, or access review
  • Redesign or rebuild recommendations when repair is no longer practical
  • DDS does not automatically recommend rebuilding every older website.

For urgent or obvious problems, Website Repair is the focused repair side of this service.

Decision Guidance

Not sure which path fits?

These common situations can help point the first conversation in the right direction.

I do not have a website yet

Recommended path

New Website Design

Start with a clean website foundation built around the business, audience, and next step.

I have a website with a specific problem

Recommended path

Website Improvement or focused repair

Look at the issue first, then decide whether a small fix, broader improvement, or repair-focused path makes sense.

My website feels outdated, unclear, or difficult to maintain

Recommended path

Website Improvement

Review the existing site before choosing between improvement, migration, redesign, or rebuild.

My website works, but customers are not finding it

Recommended path

Local & AI Visibility Review

Strengthen the website signals that help Google, AI-powered tools, and local customers understand the business.

Supporting Capabilities

Visibility and custom tools support the website foundation.

These services are useful when the website itself needs better signals, clearer customer paths, or focused functionality. They are smaller supporting paths, not separate unrelated offers.

Local & AI Visibility Foundations

DDS can improve practical signals used by Google, AI-powered discovery tools, and local customers without implying guaranteed rankings or AI citations.

  • Service clarity and location wording
  • Page titles, metadata, headings, and page structure
  • FAQ and structured business information
  • Google Business Profile alignment

Interactive Tools & Custom Features

DDS can add focused functionality when a standard website needs a practical custom feature, scoped around complexity, platform, integrations, and budget.

  • Forms and guided assessments
  • Calculators and content tools
  • Maps, dashboards, and light portals
  • Practical custom features scoped around complexity and budget

Connected Services

One website foundation, with the right level of support.

A new website may need visibility foundations from the start. An older website may need repair before visibility work makes sense. A custom tool may strengthen an otherwise standard website. DDS recommends the practical sequence rather than selling every service at once.

Clear Planning

Boundaries and practical expectations.

Good project planning starts with knowing what can be fixed, what should be rebuilt, and what needs a deeper look before anyone commits.

  • Not every website can be safely repaired; sometimes a rebuild is the cleaner recommendation.
  • Platform access, account ownership, hosting, domains, and admin permissions affect what can be fixed.
  • Complex e-commerce, databases, legacy systems, or third-party integrations may need deeper discovery or specialist support.
  • Pricing, deliverables, access, and scope are confirmed before work begins.
  • Monthly service is optional, not automatically required.

Start Here

Know what you need—or still deciding?

Start with the project you have in mind, or send the existing website for an initial look.